Brand Gap, The: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a
| Autor | (Taschenbuch) |
| Número de artículo | 5155168375 |
| DE,FR,ES,IT,CH,BE | |
| Terminal correspondant | Android, iPhone, iPad, PC |
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Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience.
Brand Gap, The: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) (Englisch) Taschenbuch – 4. August 2005
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives.
Synopsis THE BRAND GAP is the first book to present a unified theory of brand. The second edition features a 220-term brand glossary and a premium softcover binding. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of ...
Brand Gap, The: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) Marty Neumeier 4,3 von 5 Sternen 240
The Brand Gap: How to bridge the distance between business strategy and design: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) von Marty Neumeier Taschenbuch, 4. August 2005 Verkaufsrang: 16333 Gewöhnlich versandfertig in 24 Stunden
Brand Gap, The: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) Marty Neumeier 4,4 von 5 Sternen 233
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Brand Gap, The: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) 240 price 24 , 90 €
Brand Gap, The: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) 208 Seiten - 04.08.2005 (Veröffentlichungsdatum) - Pearson Education Limited (Herausgeber)
Creative Strategy is the bridge between the creative side and the business side of a project, brand or task that involves designing & business planning, to be successful. Designers being able to understand and contribute to the strategic planning and working not just on the aesthetics but the functionality of the designs, immensely benefits the projects & all concerned.
Brand Gap, The: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) Marty Neumeier 4,3 von 5 Sternen 222
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